Amazon is one of the two prominent e-commerce websites in India. Along with Flipkart, it has created a duopoly in the Indian e-commerce sector. It is among the first choices for Indian consumers to get any product under the sun.
The best time to buy anything from Amazon is from the sales. Amazon hosts various monthly sales, which you can wait for to buy the stuff you want from the e-commerce retailer. Amazon regularly competes with Flipkart, with both stores hosting sales in similar time intervals and timelines.
There are lots of Amazon sales coming shortly, from the Prime Day sale to the Diwali sale. In this article, we will list all of Amazon’s upcoming deals for the year 2023.
Amazon Ongoing Sale
Breakfast Fest
Amazon is offering some great discounts and offers on breakfast essentials on its platform. Users can get up to 60 percent off on breakfast items, including oats, flakes, spreads, jams, dry fruits, tea, coffee, and more.
Read, Best Earbuds Under 10000 In India
Amazon End-of-Season Sale
Amazon also announced a new fashion sale on its platform, Amazon End of Season Sale. The sale is already live on the platform and offers up to 70 percent off on clothing, accessories, footwear, and more.
Amazon Smartphone EMI Carnival
Amazon has revealed a new sale for its customers. Dubbed Smartphone EMI Carnival, the sale is offering no-cost EMI offers on a range of smartphones. The offer brings up to 24 months of no Cost EMI on select smartphones. Moreover, one can get up to Rs 5,250 instant discount on HDFC Bank debit/credit card EMI transactions.
Next Amazon Sale in July 2023 – Amazon Prime Day Sale – Expected date: July 15 – July 16, 2023

Amazon Prime Day sale is the company’s one of the most significant sale events of the year. Amazon Prime Day sale is accessible only to Amazon Prime users. Usually, Amazon Prime Day sale comes with many exclusive offers which are not available to purchase for normal Amazon users. Only Amazon Prime members can buy from the e-commerce website in this sale.
All products will be available on sale on Prime Day, with some products getting excellent deals. Usually, Amazon-branded products come at great discounts in the Prime Day sale. During the sale, users can get some great discounts on different products.
If you’re planning to buy a new phone, there are plenty of good options in the sub-Rs 20K, Rs 30K, Rs 40K, and Rs 50K categories. Additionally, Amazon will also be offering discounts on its proprietary Amazon Echo products powered by the Alexa voice assistant. Make sure to check out these products that will be available with discounts at the Amazon Prime sale this year.
Amazon Prime Day 2023 – Amazon device deals
Amazon has confirmed that Prime members can expect “savings of up to 58%” across selected items in its smart devices range as part of the Prime Day sale.
Specifics are yet to be revealed, but it seems like customers may be able to expect price cuts on some recently-released items in the range such as the Fire Max 11 tablet and the brand-new Echo Pop smart speaker.
New deals and launches
- Amazon Echo Dot with 9W LED bulb: Rs 2,399 down from Rs 6,598
- Fire TV Stick with Alexa Voice remote: Rs 2,199 from Rs 4999
- Kindle 4G: Rs 7,999 from Rs 17,999
Realme Narzo N53:
Under Rs 10,000 The base variant of the phone is already available for Rs 8,999, so we can expect a slight price drop. However, it’s recommended to go for the 6GB RAM and 128GB storage option, which should be priced under Rs 10,000. For this price, the Narzo N53 offers decent features, including a 90Hz refresh rate, dual rear cameras, and 33W fast charging. It is also one of the slimmest phones in its segment.
OnePlus Nord CE 3 Lite:
Under Rs 20,000 The Nord CE 3 Lite 5G’s 8GB RAM variant is available for Rs 19,999, but we can expect a Rs 1,000 discount. Additionally, with bank offers and exchange deals, customers may be able to bring the price down to Rs 16,000. For that price, it’s a decent purchase for customers seeking performance. The Nord CE 3 Lite also features a 5000mAh battery with 67W charging.
Redmi K50i 5G:
Under Rs 30,000 The Redmi K50i 5G is a value-for-money option that is already available at a significant discount. The 8GB RAM and 256GB storage variant is priced at Rs 23,999. During the Prime Day sale, the price may drop to around Rs 21,000 to 22,000, excluding bank offers. In that case, the phone can easily handle most tasks, and it comes with a reliable 64MP ISOCELL primary sensor. Other features include a 144Hz display and 67W charging.
iQOO 11:
Under Rs 50,000 The new iQOO 11 is currently priced at Rs 54,999, but during the Prime Day sale, you may be able to bring the price down to Rs 49,000 with offers. It’s a powerhouse with the new Snapdragon 8 Gen 2 SoC. The phone also offers an E6 AMOLED display, 256GB storage, and 120W FlashCharge charging.
Meanwhile, Amazon has revealed that the Amazon Echo and other products will receive up to 55 percent off.
Prime Day Echo Dot and Echo Show deals
During a Prime Day sale, the best price cuts are usually found on Amazon’s Echo devices and bundles. While we won’t know more about the full range of offers until June 29, here’s a little bit about some of the products which are on offer at the moment.
Echo Buds (2nd Gen) – The Echo Buds, which are half-price at £54.99 as of June 29, are designed to feel great and sound even better. They’re small, light, and comfortable, with five hours of music playback on a single charge and hands-free access to Alexa.
Amazon Echo Flex – Voice control smart home devices with Alexa – The Echo Flex smart plug has a 60% price cut. It’s super simple to use – just plug it in and use your voice to access Alexa. You can get information, add to your shopping basket, check the weather, make hands-free calls and control compatible smart home devices.
Echo Show 5 | 2nd generation (2021 release) –
Looking for an Echo with a display? The Echo Show 5 allows you to set alarms and timers, check your calendar or the news, make video calls with the 2 MP camera, and stream music or video. Amazon has very recently launched a new third-gen Echo Show 5, and as you can see above, the second-generation (2021) edition is on sale.
Prime Day Fire TV deals
Amazon has recently launched a new range of own-brand Fire TV sets – but if your faithful telly still has some life in it yet, then the Fire TV Stick range offers an easy and more affordable upgrade option. The range often sees at least one product, if not more, discounted for Prime Day.
However, unless you’re determined to purchase now, or prefer a Certified Refurbished item over buying new, we’d advise hanging on to see what is discounted for Prime Day.
Prime Day Kindle expected deals
Amazon’s range of Kindle e-readers remains popular, and at least some of the range is usually featured in the Prime Day sale. Unfortunately, there aren’t any Prime Day deals available yet for the Kindle.
Prime Video rentals deal
Amazon Prime members can save up to 60% on selected TV shows or movie rentals via Prime Video, including recent releases like Scream VI and the first season of And Just Like That, the Sex and the City sequel
Amazon Prime Day Audible deal
Prime members who haven’t tried Audible yet (or taken up a subscription or free trial in the last 12 months) may be eligible for a three-month free trial (non-members can still take up the usual one-month free trial).
Best Prime Day 4K TV deals
A small selection of 4K smart TVs are usually included in the Prime Day sale across various brands and screen sizes, with offers from the likes of Samsung, Hisense, LG, Sharp, and Panasonic.
We’ll add the best Prime Day TV deals here when they become available.
Best Prime Day home cinema deals
We will include our pick of home cinema offers below when Prime Day arrives. If you don’t fancy a Fire TV Stick, then there’s every chance there could be some Google Chromecast and Roku products on sale, too.
Best Prime Day laptop and desktop deals
Amazon Prime Day is a great opportunity to save money on laptops and computers. Microsoft and HP are among the household names that usually run laptop offers. We’ve also seen Prime Day discounts on Macbooks and Macbook Airs in the past as well.
Best Prime Day gaming deals
In the past, we’ve seen Prime Day gaming deals across Xbox, PlayStation, and Nintendo, with discounts on both consoles and accessories. Plus, there are often price cuts on selected games for PS5, PS4, Nintendo Switch, and Xbox consoles.
Best Prime Day headphones and earphones deals
Headphones are another popular product over Amazon Prime Day. Here, you’ll usually find price cuts on products from the likes of Bose, Sennheiser, Sony, and Jabra during the summer sales event.
At the moment, there are some savings on Samsung’s Galaxy Buds2 range, the Soundcore by Anker P3 noise-canceling earbuds (our expert’s top tip “if you want quality audio and ANC in a faux-AirPods design”), and the Jabra Elite 45h Wireless On-Ear Headphones (which our team found “super lightweight and comfortable when compared to other on-ear options.
Best Prime Day smartwatch deals
If you’re looking for a new Apple Watch, Samsung Galaxy Watch, or Fitbit, then Amazon Prime Day usually has you covered. Ahead of Prime Day, you can save on selected Apple Watch Series 7 models. On Prime Day itself, we’ve seen price cuts on Fitbit’s Versa 2 and Versa 3 in the past, as well as Garmin running watches and the Samsung Galaxy Watch 4.
Amazon Prime Day sale: Bank offers
During the Prime Day sale, buyers will be able to get an additional 10% discount on using ICICI Bank Credit/Debit cards, SBI Credit Cards, and EMI transactions on ICICI Bank Credit/Debit Cards and SBI Credit Cards.
For Prime Day 2023, all customers can avail of an additional 5% instant discount on shopping using an Amazon Pay ICICI card. In addition to these shopping benefits, this card comes with unlimited benefits across travel bookings, bill payments, and more on Amazon. Prime members can sign up for an Amazon Pay ICICI Bank credit card and get welcome rewards of up to Rs 2,500, Rs 300 cashback (only for Prime) + rewards worth Rs 2,200.
Prime members can continue to enjoy 5% cash back on unlimited rides with Uber when using Amazon Pay as their payment mode. Out of the 5%, they will receive 4% as Uber credit and 1% as Amazon Pay cashback, which can be availed to save more on future rides with Uber and fulfill shopping needs on Amazon.in
Do you need an Amazon Prime membership?
Anything that specifically gets labeled as a Prime Day deal on its product listing is usually exclusive to Amazon Prime members. The exact perks of Prime membership vary depending on your location but usually include premium delivery options (including next-day delivery), Prime Video, Prime Gaming, Amazon Music, and discounts and deals on products all year round, not just on Prime Day. With all that said, here’s our pick of the early deals, and notes on some offers we expect to run during the Prime Day sale.
Top Upcoming Sales on Amazon 2023
Amazon Great Freedom Festival 2023 – Expected date: August 6 – August 10, 2023
Amazon Great Freedom Festival is a big sale from Amazon that generally happens just before Independence Day. In this sale, products from all categories are put on sale; but the best offers would normally be for electronics and mobile phones.
Amazon Great Indian Festival 2023 – Expected date: September 22
Amazon Great Indian Festival 2023 is the biggest sale from Amazon. It is Amazon’s answer to Flipkart’s Big Billion Days, lasting more than two days. Last year, the sale lasted almost a month, with it starting on September 22, 2022, for Prime members and lasting until October 16, 2022. So, this year one might also expect a similar timeline. During the festival sale, users are greeted with an abundance of offers on smartphones, laptops, home appliances, wireless earbuds, speakers, and more.
Amazon Diwali Sale 2023 – Expected date: October 10 – October 16, 2023
Amazon Diwali Sale 2023 is another big sale from Amazon that gives you great discounts on products such as phones, electronics, TVs, fashion, and more this Diwali. Last year, the Diwali sale was combined with Great Indian Festival as that sale extended to October and matched with Diwali. We can expect a similar scenario this year as well. If that doesn’t happen, we can expect a different sale from Amazon for Diwali as Flipkart will be hosting the Big Diwali Sale, which Amazon will be sure to counter.
Frequently Asked Questions
Amazon Great Indian Festival is the biggest sale from Amazon. Last year, it lasted more than a month, with the sale being held phase-by-phase.
Yes, Amazon does have a sale for Diwali. Last year, the Great Indian Festival lasted for more than a month and overlapped with Diwali, making it the default sale for Diwali. It might happen similarly this year too, without a separate sale for Diwali. Flipkart hosts Flipkart Big Diwali Sale on Diwali; we can expect Amazon to counter it with either the Great Indian Festival sale or a different sale altogether.
Usually, the sales last a couple of days. But last year, Great Indian Festival lasted more than a month.
That depends on the product and offer the product is available on.
With Amazon Prime membership, you get Prime Early Access, making you eligible to purchase deals earlier than normal users. However, only Amazon Prime members are eligible to participate in the Prime Day sale.